Currently the US student debt is valued at $1.6 Trillion, making up 92% of the total US federal debt.

To ease the burden of student loans, SoFi offered cheaper, unregulated loans to college alumni across the United States.

Read about their journey. How they got started, applied decision analysis, and the brand development to date.

Understanding Decision Analysis

Industry Stories Volume I



Industry Stories Volume II

Dynamics of Negotiation

In 2013, Microsoft announced their acquisition of mobile phone company Nokia for $7.2 Billion in hopes to increase their presence in the mobile phone industry further.

Later sold to HND Global and Foxconn Technology for a fraction of the buying price, letting it go at $350 Million.

This article will analyse the traditional and business negotiating skills that were applied in order to improve future negotiation scenarios.